![]() ![]() The iPhone has come a long way in gradual steps, but oddly enough, the two phones still have a lot in common – advanced yet acceptable, delivering the future gradually. Apple logo position remains on the back and center of every iPhone.App icons remain squares with rounded corners.Size changes – bigger – smaller – thinner – bigger, etc.Thirty-three versions of the iPhone later, users have seen changes like: If you were to compare the original 2007 iPhone in one hand and the newest iPhone 13SE in the other, you would have two very different phones that oddly resemble each other in many different ways. The best example of the MAYA principle in action is Apple.Īpple has released 34 versions of the iPhone since Steve Jobs released the original iPhone back in 2007. It would have failed.Įxpecting phone users to adopt this type of technology from rotary and touch-tone phones tethered to their walls (or those giant cinder blocks like the original car phones) would be too far a leap for users to adopt. He understood that people wanted things that were familiar with an element of novelty.įor example, imagine if the Galaxy Fold was released as the first smartphone. Raymond Loewy.Įssentially, Loewy believed that human preferences were torn between two things: The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm. The Air Force One logo, the Coca-Cola bottle, the Shell Oil logo, the US Postal Service logo, and the Greyhound logo are some of his iconic designs that still exist today. Raymond Loewy's impressive track record demonstrates the success of the MAYA principle. The MAYA stands for: "Most Advanced, Yet Acceptable." It's a principle that provides users with enough familiarity, tapping into a person's present skill level with enough new features that are easy to adopt. THE MAYA PRINCIPLE FROM THE FATHER OF INDUSTRIAL DESIGN So, continue reading and become a better seller. The secret to selling is finding the right balance between what your customers will embrace and accept while offering innovation. Loewy continues to teach product designers best design solution practices – finding the right balance between strong similarity, on the one hand, and a new skill and innovation on the other hand. The MAYA Principle developed by industrial designer Raymond Loewy (1893-1986), also known as "the Father of industrial design," is adopted in product design, communication skills, sales theory, and more. The Google product was innovative and seemingly useful, so how could it fail? We've seen this happen with products like Google Glass, the wearable (not so) smart glasses. Why do some ideas and products seem innovative and exciting but fail? THIS ISN'T A NEW CONCEPT IT'S A PRINCIPLE CALLED MAYA.Įver wonder why some new ideas or products are easier to adopt than others? Cant be used on most low end PC.THE SECRET TO SELLING IS BALANCING YOUR PRODUCT OR SERVICE DESIGN WITH YOUR CUSTOMERS' OR USERS' PRESENT SKILLS AND MINDSET. Also, it is heavy in size and it eat up all the storage space and also there is a need for good graphics card to run it well on your PC. So it takes time to have a mastery of Maya because of how robust it is. It took me years to learn, and as a matter of fact, there are still some functions that I'm yet to master. Maya is a robust software which makes it hard to wrap your mind around it within a short period of time especially for beginners. For beginners, there are enough tutorials to get you started at least for basic modeling and animation, and there is a large support community in case you run into any technical problem. Models designed in Maya is supported by most gaming and texturing software. Also, the ability to export modeled character directly to Unity 3D for game and virtual reality development makes Maya my choice of game character development software. The yearly update always introduces new feature to make usage easy. Maya is all in one 3D design software. From designing of complex models to detailed texturing then to rigging and animation, Maya is a richly packaged software to satisfy its users. But it quite easy for people already familiar with other modeling and animation software to use Maya. I always advice beginners not to rush it and take their time to better understand it. What Maya offers is far greater than the difficulties faced while learning it. ![]() With patience and determination you can push through the steep learning curve and get a good mastery of Maya. I use it to model characters for Unity 3D game engine. ![]() Maya has been my very good friend since my school days. ![]()
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